Meeting Content & Agendas
con·tent \kənˈtent\
1. The things that are held or included in something.
2. The substance or material dealt with in a speech, literary work, etc., as distinct from its form or style.
The content, speakers and agenda of your conference shape its educational value. Other aspects of your conference like the location and giveaways can help to create a more enjoyable experience but ultimately, it is the content of the conference that will benefit attendees. In this month’s Education Essentials, we’ll offer some suggestions to help you engage your conference attendees and create an agenda and content plan that will have lasting impact.
Second Screens and Multimedia Engagement
This month’s blog, written by Educational Measures' Chief Analytics Officer, John Santaferraro, discusses how to use “second screens” like iPads to understand your audience, keep your audience engaged, measure knowledge and sentiment throughout the conference, capture insight and become a storyteller. Read the full blog post here.
What's Important to You?
Choosing a speaker will set the tone of your conference. Do you want a motivational speaker? A veteran in their field? A young professional with a fresh perspective? How about someone who will have your attendees laughing and participating? Once you know what your expectations are from your speaker, you can begin to narrow your search. Then, you can find speaker suggestions from the FICP community that align to your objectives. Check out this discussion thread to see what the community has been talking about.
Additionally, MeetingsNet identified 18 fresh speakers for 2017. Check out the list here.
Demonstrating Speaker ROI
At the 2017 Winter Symposium, a panel of Speakers Bureau representatives and meetings professionals explored how to start proving speaker ROI before the contract is even signed. For tips on topics ranging from speaker negotiations to the most valuable information a planner can provide a speaker in advance, view the notes from How to Leverage Speakers from the Start to the Finish Line. Below is a sneak preview of the discussion, with current content and speaker trends:
- Government regulation: impact on the industry
- Cybersecurity
- Business authors
- Leadership and CEOs
- Innovation and innovators
- Chain management Personal branding
#TBT - What If?
Speaker, comedian and world-class guitarist Mike Rayburn asked the audience this question during the 2014 FICP Annual Conference.