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Most event professionals have a love-hate relationship with survey feedback. We’re anxious to know if we delivered on our promises, if attendees noticed and appreciated the risks we took, and if the attention to detail we gave to each aspect of the event paid off. But we also dread sorting through the conflicting feedback we often receive about F&B, room temperature, speaker selection, and venues. Here’s the unspoken truth that many of us know but never say out loud – not all feedback is created equal. Not all feedback matters. Join Crystal Neubauer (AVP, Education and Events at Cambridge Investment Research Inc.) as she discusses how to identify feedback that matters so you can leverage it to add value to future meetings. In this webinar, you’ll learn an easy process for evaluating the value of certain types of feedback, how to define action clear steps, and how to use feedback to manage expectations in the future.